Draft for legal review. Remove this box once approved.
Privacy & cookies
This page explains what this website stores in your browser and why. It covers this marketing and documentation site only — the Business 360 application has its own terms.
The short version
- We don't use advertising trackers on this site. We count visits with Umami, a privacy-focused analytics service that uses no cookies and stores nothing on your device.
- If you click Accept, we remember how you found us (for example, the campaign link you clicked) and which pages you viewed here, so we can tell which channels work.
- If you click Reject, nothing is stored apart from your choice.
- You can change your mind at any time: .
What we store
| Name | Type | Purpose | Kept for | Needs consent |
|---|---|---|---|---|
b360_consent | Local storage | Remembers your Accept/Reject choice so we don't ask on every page. | 12 months | No (strictly necessary) |
b360_attr | Local storage, and a first-party cookie on brilliantlabs.io | Marketing attribution: the campaign parameters (utm_*), ad click IDs and referring website you arrived from, the pages you viewed on this site, and a random visitor ID. The cookie lets the Business 360 app (b360.brilliantlabs.io) read this when you sign up. | 90 days after your last visit | Yes |
Visit statistics
To understand how the site is used, each page view and each click on Get started is counted by Umami. It records the page, any campaign tags in the link (such as utm_source=linkedin), the referring website's domain, and general device information (browser, operating system, screen size, country). It sets no cookies, stores nothing on your device and does not build a profile of you, so it runs whether or not you accept the banner above. Ad click IDs and other link parameters are removed before anything is sent.
What happens when you sign up
When you click Get started or Sign in we send you to the Business 360 application. If you accepted, the attribution information above is added to that link so we can see which campaign led to your sign-up. If you rejected, we only pass on the campaign tags that were already in the link you clicked to reach us (such as utm_source=linkedin) — never ad click IDs or your browsing history here.
Your choices
You can withdraw consent at any time from ; doing so deletes the attribution data from your browser. We also honour the Global Privacy Control signal as a “Reject”.
Contact
Questions about privacy? Contact [privacy contact to be added].